уторак, 28. април 2009.

Novi termini za usmene

Studenti pozvani na usmenu odbranu rada koji nisu mogli da dođu u zakazano vreme pozivaju se da dođu 28., 29. ili 30. aprila od 14h na 1. sprat.

Studenti kojima ni ovo ne odgovara neka se jave na mejl i ugovore neko drugo vreme. U suprotnom, kolokvijalni rad im se ne uvažava, a u slučaju predaje novog biće im oduzeti poeni od konačnog rezultata (u slučaju da je razlog poziva na usmeni bio dokazani plagijat).

5 Advertising Tricks - tekst za studente FMK

5 Popular TV Advertising Tricks – And Why They Work

The next time you're perusing your local supermarket's aisles, think about the items that you've just placed into your cart. Did you make a list and select only those items? Or did you toss a few extra products into the buggy? If you said 'yes' to the latter question, then it might be a fair assessment to say that some sort of advertisement was involved in your decision. Television commercials are not only crucial to the success of products and services, they are also incredibly entertaining. Understanding how television commercials work isn't terribly complicated. But the subtleties involved are quite fascinating. There are all sorts of tricks that advertising execs use to capture the attention of consumers. And if you pay careful attention, you can figure out how they're used to get people to buy all kinds of things...

Advertising Trick #1:

Sex

Using sex and sexuality is one of the oldest tricks in the book. But you may be surprised at just frequently it is used in television commercials. Some TV ads which seem completely benign actually have very suggestive undertones. For example, advertisers for NutraGrain breakfast bars have used the slogan "You are what you eat" in order to arouse the attention of consumers who eat unhealthy breakfast foods. But in this particular ad, a woman is shown from behind. The area where her buttocks would normally be seen has been replaced by a pair of large cinnamon rolls. As she walks away, the cinnamon rolls dip and sway with each step, as a man nearby looks on. No one really associates a breakfast food (or NutraGrain) with sex, per se. But the attention drawn to the lady's buttocks reinforces the notion that if you eat cinnamon rolls for breakfast, they'll end up padding one's backside with fat. In 2005 Hardee's ran an ad featuring socialite Paris Hilton. In the advertisement, she is clad in a revealing swimsuit, soaping up a car while eating one of Hardee's juicy new burgers. This particular commercial blatantly used sexuality to grab the viewer's attention. In fact, there was much controversy over the ad, as some people felt that execs went overboard in making their burgers look attractive to consumers. In any event, since sexual urges come naturally to humans, it is still the most widely used ploy in advertisement today; reel them in with sex, then turn attention to the product.

Advertising Trick #2:

The Annoying Jingle

It is common knowledge that people are better able to memorize things by using music. This is why pre-schoolers are encouraged to learn their ABCs by singing them. The same concept applies in television advertising. But in this case, ad execs employ all sorts of audible cues to obtain the attention of consumers. But, consumers do not always associate the enjoyable songs they hear in commercials with a particular brand name. In many cases, a viewer may remember the song, and even the imagery in the commercial, but not the actual product being sold. Ironically it is the annoying jingles that are quite effective in getting people to remember a certain product or service. Take for instance, Empire Today, a carpet installation company. In this commercial, the company's toll free number (800-588-2300) is sung in a reasonably obnoxious jingle. The creative minds behind the commercial are not hoping that you'll actually enjoy the song; they are hoping that you'll remember two key items: the phone number, and the company name-both of which make up almost the entire jingle. Other commercials have followed suit. TitleMax, a car title pawn and loan company has employed an actress to repeatedly sing about "the money, the money, the real, moneyyyy" (much to viewers' chagrin.) And there are plenty of blogs in which consumers rant about how irritating the Head On headache medicine commercials are. The truth is that it is often easier to capture someone's attention with negative stimuli, as it is with positive. If you recall how annoying a commercial's jingle is, chances are that you'll probably remember the product.

Advertising Trick #3:

The Absurd

The executives behind the latest commercial for Amica Auto Insurance Company have mastered the art of utilizing completely absurd situations in order to get a point across to consumers. In a television spot, various people are seen climbing into vehicles that are entirely impractical for their personal need: a husband man has bought a tiny car that won't hold all the members of the his family for a family vacation; a short woman on her way to work is seen climbing with a ladder into a pick-up truck with monster tires; and another man is shown deliverying newspapers from an RV. The platform in this ad is that the same care that people take in choosing their automobiles should be extended to their choice in auto insurance plans. Companies will often use extreme comparisons and analogies when attempting to convince potential customers to buy their goods. The concept is very similar to the usage of metaphors and similes in poetry. Both are used to provide a mental picture for the reader. In the case of television commercials, the analogies are visual instead of literary. It is these absurd visualizations that help consumers to remember what the product is for, and thus will make the decision to buy.

Advertising Trick #4: "Fantasy" Imagery

Have you ever noticed how lush, shiny, and healthy the models' hair looks in those Pantene Pro-V commercials? Perhaps you've taken note of how luxurious the scenery is in commercials for products like Downy fabric softener, or even Glade air freshening products. Since consumers cannot smell through the television, very often, advertisement execs will provide a sort of "fantasy" landscape and/or imagery in order to appeal to viewers' other senses. Seeing an open field with rows and rows of flowers automatically conveys that the product being offered smells fresh and wonderful. Bottled water companies use ads which focus on cooling and refreshing their customers. Thus, in those ads, lots of crisp water-filled images usually fill up the TV screen. If one can associate a certain product or service with one of his/her senses, more than likely that person will remember the ad. And subliminally, the message is sent that the product being sold can provide results similar to what's being shown in the commercial.

Advertising Trick #5:

The Testimonial

Word of mouth is still the most effective method of advertising. This is because people are more likely to rely on the opinions of their peers where it regards products and services. Advertisers use this concept in the form of the "Testimonial." In all likelihood, anyone who is privy to watching daytime television has noticed that ads for lawyers and vocational schools are rampant at this particular hour. Training facilities like Everest Institute and Georgia Medical Institute use real students to explain to viewers how much their lives have been enhanced by attending these schools. Other organizations, like the Atlanta law firm of Ken Nugent, P.C., use actors who portray actual clients. By using the "testimonial", advertisers are hoping that consumers will see the actors and clients as peers whose opinions they can trust.

Tekstovi za studente psihologije

Types of Therapy

The popular conception of therapy is that of the classic talk therapy; a client, a couch and a psychologist with a notepad and pencil in hand. While some approaches do utilize this method, there are numerous types of therapy that can be used to help a client overcome problems. In all cases, the goal of therapy is to provide a nonjudgmental environment that allows the client and therapy provider to work together towards a mutually agreed upon set of goals.
The following are just a few of the many different types of therapy available.

Psychoanalytic Therapy

What is Psychoanalytic Therapy?

Psychoanalytic therapy is one of the most well-known treatment modalities, but it is also one of the most misunderstood by mental health consumers.Founded by Sigmund Freud, psychoanalytic therapists generally spend time listening to patients talk about their lives, which is why this method is often referred to as "talk therapy." The therapy provider will look for patterns or significant events that may play a role in the client’s current difficulties. Psychoanalysts believe that childhood events and unconscious feelings, thoughts and motivations play a role in mental illness and maladaptive behaviors.Benefits of Psychoanalytic TherapyWhile this type of therapy has many critics who claim that psychoanalytic therapy is too time consuming, expensive and generally ineffective, this treatment has several benefits as well. The therapist offers an empathetic and nonjudgmental environment where the client can feel safe in revealing feelings or actions that have led to stress or tension in his or her life. Oftentimes, simply sharing these burdens with another person can have a beneficial influence.

Cognitive-Behavioral Therapy

What is Cognitive-Behavioral Therapy?

Cognitive therapists tend to focus on specific problems. These therapists believe that irrational thinking or faulty perceptions cause dysfunctions. A cognitive therapist may work with a client to change thought patterns. This type of therapy is often effective for clients suffering from depression or anxiety. Behavioral therapists work to change problematic behaviors that have been trained through years of reinforcement. A good example of behavioral therapy would be a therapist working with a client to overcome a fear of heights. The therapist would encourage the client to gradually face their fear of heights through experience. The client might first imagine standing on the roof of a tall building or riding an escalator. Next, the client would slowly expose themselves to greater and greater levels of their fear until the phobia diminishes or disappears entirely.

Benefits of Cognitive-Behavioral Therapy

Cognitive and behavioral approaches can be highly effective when treating specific problems. Oftentimes, cognitive and behavioral approaches are combined when treating a disorder. A therapist treating a client with social anxiety may help the client form more accurate thinking patterns as well as focusing on specific behaviors, such as social avoidance.

Group Therapy

What is Group Therapy?

Group therapy is a form of psychotherapy where two or more clients work with one or more therapists or counselors. This methods is a popular format for support groups, where group members can learn from the experiences of others and offer advice. This method is also more cost effective than individual psychotherapy and is oftentimes more effective. Benefits of Group TherapyIt is common for those suffering from a mental illness or problem behavior to feel alone, isolated or different. Group therapy can help clients by providing a peer group of individuals that are currently experiencing the same symptoms or who have recovered from a similar problem. Group members can also provide emotional support and a safe forum to practice new behaviors.


Logotherapy

A world-renowned psychiatrist, Frankl is the originator of logotherapy, a system of psychological treatment he unexpectedly tested and found validation for while imprisoned in Nazi concentration camps during World War II. Often called the Third Viennese School of Psychotherapy—Sigmund Freud's psychoanalysis and Alfred Adler's individual psychology being the first two—logotherapy incorporates Frankl's belief that man possesses an innate "will to meaning" and that the search for significance in one's life is a psychologically beneficial process. Frankl introduced logotherapy in Ein Psychology erlebt das Konzentrationslager (1946), which was translated into English as both From Death-Camp to Existentialism and Man's Search for Meaning. His subsequent writings continue to elaborate on various aspects of this theory. Frankl has written: "As logotherapy teaches, even the tragic and negative aspects of life, such as unavoidable suffering, can be turned into a human achievement by the attitude which man adopts toward his predicament."

Biographical Information

Born and raised in Vienna, Austria, Frankl studied medicine at the University of Vienna, graduating as a medical doctor in 1930. Attracted to the psychoanalytic work of Freud and Adler, Frankl began the study of psychoanalysis under Adler and became director of the department of neurology at the University of Vienna. In 1942 Frankl and his family—who were Jewish—were arrested and sent to concentration camps, where his wife and parents were killed; Frankl himself spent three years at Auschwitz, Dachau, and other camps. Following the war, he wrote about his death-camp experiences and about his logotherapeutic system in Man's Search for Meaning. In 1947 he remarried and returned to the University of Vienna as a professor of neurology and psychiatry, where he continued to teach and write about logotherapy. Frankl also lectured extensively throughout the United States and Europe between the 1950s and the 1980s. He has received numerous awards and honors, including the Austrian State Prize for Public Education, the Austrian Cross of Honor, and several honorary degrees, including an L.L.D. degree from Loyola University in Chicago.

Major Works

The largely autobiographical Man's Search for Meaning, which introduces the psychotherapeutic theory of logotherapy, incorporates Frankl's observations about the way human beings coped with life in concentration camps during World War II. In Ärztliche Seelsorge (1947; The Doctor and the Soul), Die Existenzanalyse und die Probleme der Zeit (1947), and Theorie und Therapie der Neurosen (1956), Frankl continues to expound his logotherapeutic theory by focusing on the spiritual dimension of the human psyche, the use of exhortation to challenge people to face their problems, and the importance of "willing" a meaning to life. Das Menschenbild der Seelenheilkunde (1959), in particular, focuses on spiritual aspects of the human psyche as contributing factors in any effective system of psychotherapy. Der umbewusste Gott (1966; The Unconscious God), Psychotherapy and Existentialism (1967), and The Will to Meaning (1969) continue to explore the philosophically existential characteristics of logotherapy, especially the search for meaning and its compatibility with religion and theology.

Critical Reception

Critical reaction to Frankl's works has been very favorable among American psychologists, existential philosophers, and Christian theologians. Although most critics praise the existential characteristics and spiritual aspects of Frankl's logotherapeutic theory, others criticize as essentialist and reductive his insistence on the "will to meaning"—like Freud's "will to pleasure" and Adler's "will to power"—as the underlying motivational force governing all human behavior. Some critics reject logotherapy as inadequate and charge that Frankl is unable to deal with people who have found life to be meaningless. Nevertheless, as Dan P. McAdams observed upon the 1992 reprinting of Man's Search for Meaning, Frankl's writings continue to underscore the idea that "'man's search for meaning' can sustain human life even under the most harrowing and depraved conditions."

четвртак, 23. април 2009.

Rezultati kolokvijuma za I godinu

Antić Sandra 30
Arsenijević Ivana 30
Balaž Bojan 29
Banjac Brankica 28
Bojić Jelena 30
Budimirović Sandra 30
Cerović Ivana 26
Čkonjević Marko 30
Daćevac Sofija 30
Drašković Miroslav 20
Đorđević Ana 27
Đukić Jelena 28
Đurđević Milica 27
Đurić Jovana 30
Glavinić Aleksandra 30
Jovanović Marina 30
Jovanović Uroš 30
Jovičić Bojan 25
Kenig Darko 30
Kolenović Veljko 30
Konjikušić Andrea 27
Kosanović Marija 26
Kovačević Gordana 28
Kovačević Una 29
Krsmanović Elena 30
Kučan Tamara 26
Lazić Milena 30
Madić Aleksandar 30
Maksić Isailović Milica 29
Maletić Marija 30
Marinković Iva 29
Marinković Marko 30
Mastilović Milena 30
Mijović Jovana 25
Milković Sara 24
Milojković Marija 28
Milojković Rastko 30
Milovanović Nataša 30
Mrdaković Anica 29
Narančić Andrea 30
Nikolić Jovana 24
Novičić Marko 30
Novović Dejan 30
Petrović Aleksandar 26
Popović Relja 29
Puškar Adam 29
Puzić Tijana 28
Radojević Ana 30
Radojević Ivan 30
Ristić Nikola 29
Saičić Aleksandra 28
Stevančević Kristina 29
Stević Mikaela 27
Stević Vesna 30
Stojanović Jelena 25
Stojanović Slobodan 28
Štilet Ana 30
Vujović Dunja 28
Vujović Goran 30
Vuković Teodora 28

среда, 22. април 2009.

Popravni rok za predaju kolokvijuma

Popravni rok za predaju svih kolokvijuma studenata koji su zakasnili ili im je prilikom usmene odbrane rada rečeno da moraju napisati nov rad je četvrtak, 30. april.

Radovi se mogu predati lično (pre 13h ili posle 14h na 1. spratu) ili putem mejla (igrutinovic@sezampro.rs ili na fakultetsku adresu).

Studenti koji kasne sa predajom rada bez dobrog i dokazivog opravdanja biće sankcionisani gubitkom 3 poena.

уторак, 21. април 2009.

Rezultati kolokvijuma za II godinu

Antić Maja 27
Arambašić Srđan 27
Babić Vanja 28
Balać Kristina 30
Beatović Milena 29
Čigoja Danica 29
Čokić Aleksa 29
Dimitrijević Ana 26
Drljević Itana 25
Drobac Aleksandar 30
Dunjić Miloš 26
Đorđević Maja 28
Đukić Ljiljana 25
Đurđić Olena 30
Erceg Miloš 29
Granić Tamara 30
Herman Nikola 30
Janevska Dejana 30
Janjić Nikola 28
Jerić Vladimir 30
Jovanović Nadežda 26
Jovović Neda 29
Karan Sanja 29
Kele Anđela 28
Koncul Ana 30
Krstić Srđan 29
Kujić Svetozar 30
Maksimović Marina 29
Malbašić Damjan 30
Marović Igor 27
Mevorah Reuben 26
Mihailović Milena 28
Mijović Milica 29
Milenković Marija 30
Milošević Julija 30
Mitrović Rajšp Jovana 29
Nikčević Jovana 28
Nikolić Emilija 30
Nikolić Jelena 28
Nikolić Miloš 25
Panjković Aleksandra 30
Pecelj Pavle 26
Petković Aleksandra 27
Petković Tanja 30
Petrović Jovana 30
Popović Jelena 20
Pražić Dajana 27
Preočanin Marija 30
Rajković Sanja 29
Ranković I. Ivana 28
Rašić Aleksandra 21
Rogić Aleksandra 23
Stamenović Lena 30
Stojanović Tijana 30
Stojičić Dunja 22
Stojković Katarina 28
Šeatović Marija 29
Škorić Jovana 30
Trpčevski Trena 23
Vasiljević Petar 23
Veljković Ana 29
Zajmović Mina 29
Žeželj-Mayer Andra 20
Živanović Đorđe 30
Živković Marijana 27
Živojinović Gordana 25

субота, 18. април 2009.

FMK: poziv na usmenu odbranu radova

II godina:

Na usmenu odbranu rada u sredu 22. aprila između 11h i 15h se pozivaju:

Abinun Lea
Đorđević Dunja
Đurđević Nemanja
Garić Zoran
Milić Ljubomir
Pavlović Jelena
Stević Jovana
Zdravković Nikola

I godina:

Na usmenu odbranu rada u četvrtak 23. aprila u 14h se pozivaju:

Aleksić Marija
Bijelić Anita
Blagojev Tamara
Boltić Ana
Čeković Nejla
Damnjanović Tijana
Dragutinović Aleksandra
Đurđev Đorđe
Đurić Jelena
Maksimović Miloš
Tešić Vanja
Vidanović Marija
Vuksanović Nataša

Od studenata se očekuje da budu upoznati sa sadržajem svojih radova, kao i značenjem vokabulara i gramatičkih konstrukcija koje su koristili. Ovo se ne odnosi na delove teksta za koje je naznačeno da su citirani iz drugih izvora.

Rezultati kolokvijuma za ostale studente pojaviće se u toku iduće sedmice.

уторак, 14. април 2009.

Rezultati kolokvijuma za studente psihologije

Aleksić Mina 29
Arsić Suzana 24
Bulatović Violeta 24
Deh Dragana 30
Ikonić Strahinja 30
Jakovljević Marina 30
Janićijević Emilija 29
Jokić Andrijana 19
Kovačević Uroš 26
Latković Jelena 23
Lukić Suzana 25
Ljubičić Žuna 28
Majstorović Ina 28.5
Mešković Daniel 30
Obračević Jovan 29
Plazić Sonja 30
Spasić Ivana 30
Topalović Emilija 28
Vučićević Jelica 28

Na usmenu odbranu rada se pozivaju:

Bibovski Aleksandar
Đenić Marijana
Đuranović Isidora
Jovanović Damjan
Karanović Miloš
Maltez Marija
Mitrović Mirjana
Mlađenović Marija
Nedić Jelena
Pokrajac Saša
Poluga Jelena
Radonjić Olga
Rađen Stefan
Savić Aleksandra
Spasić Ninoslav
Trajkovski Pavle

I nepotpisani autor rada „Types of Therapy“.

Usmena odbrana će se održati u utorak, 21. aprila u 11h na 1. spratu.

субота, 4. април 2009.

Rezultati ispita u aprilskom roku - Engleski jezik III

Perunović Andrea 10 (prisustvo) 29 (kolokvijum) 28 (ispit) 67 (ukupno) 7 (ocena)
Zarić Maja 19 30 18 67 7
Škundrić Aleksandar 25 30 36.5 91.5 10
Mrkić Marko 25 30 44 99 10
Banjac Brankica 19 28 18.5 65.5 7
Mihajlović Milena neka se javi na igrutinovic@sezampro.rs

Rezultati ispita u aprilskom roku - psihologija

Radonjić Olga 25 (prisustvo) 24 (kolokvijum) 39 (ispit) 88 (ukupno) 9 (ocena)
Janjušević Velibor 25 27 30 82 9
Banjac Tatjana 25 29 34 88 9
Milačić Jovana 25 24 15 64 7
Đenić Marijana 25 30 42 97 10